Many people cannot tell the difference between these things, but it is very important.

Legally, McCormick may be on solid ground if the net weight is properly disclosed. But trust is not built in courtrooms. It is built in the small, everyday moments when a shopper believes a brand is dealing straight with them. When packaging is engineered to exploit inattention, it may continue reading …

win the battle for shelf space, yet lose something far more valuable: the quiet confidence that keeps customers reaching for the same box, year after year.